/* ==========================================================================
   Roots to Retail Beauty — shared stylesheet
   Palette: deep forest green / warm gold / ivory — drawn from the brand mark
   Type: Fraunces (display serif) + Inter (body sans)
   ========================================================================== */

:root {
  --forest: #1f3319;
  --forest-dark: #142310;
  --forest-light: #3c5a33;
  --cream: #faf8f2;
  --cream-deep: #f0ebdc;
  --charcoal: #1c1912;
  --charcoal-soft: #55524a;
  --gold: #ab7f2e;
  --gold-light: #d7a83c;
  --line: #e2ddce;
  --white: #ffffff;

  --font-display: "Fraunces", "Iowan Old Style", "Palatino Linotype", Georgia, serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  --radius: 14px;
  --shadow: 0 12px 32px -16px rgba(34, 29, 25, 0.28);
  --max: 1160px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--cream);
  color: var(--charcoal);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 600;
  line-height: 1.15;
  margin: 0 0 0.5em;
  color: var(--charcoal);
}

h1 { font-size: clamp(2.4rem, 5vw, 3.6rem); font-weight: 500; }
h2 { font-size: clamp(1.8rem, 3.2vw, 2.5rem); }
h3 { font-size: 1.3rem; }

p { margin: 0 0 1em; color: var(--charcoal-soft); }

a { color: var(--forest-dark); text-decoration: none; }
a:hover { text-decoration: underline; }

.eyebrow {
  display: inline-block;
  font-family: var(--font-body);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--forest-dark);
  margin-bottom: 0.9em;
}

.container {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 28px;
}

.section {
  padding: 88px 0;
}
.section--tight { padding: 56px 0; }
.section--cream-deep { background: var(--cream-deep); }
.section--charcoal { background: var(--charcoal); color: var(--cream); }
.section--charcoal h2, .section--charcoal h3 { color: var(--cream); }
.section--charcoal p { color: #cfc4b8; }
.section--charcoal .eyebrow { color: var(--gold-light); }

.center { text-align: center; }
.lede {
  font-size: 1.15rem;
  max-width: 620px;
}
.lede.center { margin-left: auto; margin-right: auto; }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 28px;
  border-radius: 999px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: 0.01em;
  cursor: pointer;
  border: 1.5px solid transparent;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease, color 0.15s ease;
  text-decoration: none !important;
}
.btn:hover { transform: translateY(-1px); }
.btn--primary {
  background: var(--forest);
  color: var(--white);
  box-shadow: 0 10px 24px -10px rgba(31, 51, 25, 0.5);
}
.btn--primary:hover { background: var(--forest-dark); }
.btn--outline {
  border-color: var(--charcoal);
  color: var(--charcoal);
  background: transparent;
}
.btn--outline:hover { background: var(--charcoal); color: var(--cream); }
.btn--on-dark {
  border-color: var(--gold-light);
  color: var(--cream);
}
.btn--on-dark:hover { background: var(--gold-light); color: var(--charcoal); }

/* Header / nav */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 243, 234, 0.92);
  backdrop-filter: saturate(160%) blur(8px);
  border-bottom: 1px solid var(--line);
}
.nav {
  max-width: var(--max);
  margin: 0 auto;
  padding: 18px 28px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.wordmark {
  display: flex;
  align-items: center;
  gap: 12px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 0;
}
.wordmark:hover { text-decoration: none; }
.wordmark img { height: 42px; width: auto; display: block; }
.wordmark-text {
  font-family: var(--font-display);
  font-size: 1.18rem;
  font-weight: 600;
  color: var(--charcoal);
  letter-spacing: 0.01em;
  display: flex;
  flex-direction: column;
  line-height: 1.05;
  text-align: left;
}
.wordmark-text span {
  font-family: var(--font-body);
  font-size: 0.58rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gold);
  margin-top: 4px;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 30px;
  list-style: none;
  margin: 0;
  padding: 0;
}
.nav-links a {
  color: var(--charcoal-soft);
  font-weight: 500;
  font-size: 0.95rem;
}
.nav-links a.active { color: var(--forest-dark); font-weight: 600; }
.nav-links a:hover { text-decoration: none; color: var(--forest-dark); }

.nav-cta { margin-left: 6px; }

.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}
.nav-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--charcoal);
  margin: 5px 0;
  transition: 0.2s;
}

/* Footer */
.site-footer {
  background: var(--cream-deep);
  color: var(--charcoal-soft);
  padding: 56px 0 28px;
  border-top: 1px solid var(--line);
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 36px;
  padding-bottom: 36px;
  border-bottom: 1px solid var(--line);
}
.footer-grid h4 {
  color: var(--forest-dark);
  font-family: var(--font-body);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 1em;
}
.footer-grid a { color: var(--charcoal-soft); }
.footer-grid a:hover { color: var(--forest-dark); }
.footer-grid ul { list-style: none; margin: 0; padding: 0; }
.footer-grid li { margin-bottom: 0.6em; }
.footer-logo {
  display: block;
  height: 90px;
  width: auto;
  margin: -10px 0 12px -8px;
}
.footer-slogan {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1.02rem;
  color: var(--gold);
  margin: 0 0 14px;
}
.footer-bottom {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  padding-top: 24px;
  font-size: 0.85rem;
  color: var(--charcoal-soft);
}

/* Cards / grids */
.grid {
  display: grid;
  gap: 28px;
}
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--2 { grid-template-columns: repeat(2, 1fr); }
.grid--4 { grid-template-columns: repeat(4, 1fr); }

.card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
}
.card--on-dark {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.14);
}
.card--on-dark h3 { color: var(--cream); }
.card--on-dark p { color: #cfc4b8; }

.icon-badge {
  width: 46px;
  height: 46px;
  border-radius: 12px;
  background: var(--cream-deep);
  color: var(--forest-dark);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 18px;
}
.icon-badge svg { width: 22px; height: 22px; }

.tag-row {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}
.tag {
  padding: 8px 16px;
  border-radius: 999px;
  background: var(--white);
  border: 1px solid var(--line);
  font-size: 0.88rem;
  font-weight: 500;
  color: var(--charcoal-soft);
}
.tag--dark {
  background: rgba(255,255,255,0.06);
  border-color: rgba(255,255,255,0.16);
  color: var(--cream);
}

/* Hero */
.hero {
  padding: 96px 0 80px;
  background:
    radial-gradient(70% 60% at 85% 10%, rgba(171, 127, 46, 0.14), transparent 60%),
    radial-gradient(60% 50% at 10% 0%, rgba(31, 51, 25, 0.10), transparent 60%);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 56px;
  align-items: center;
}
.hero-actions {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin-top: 30px;
}
.hero-stats {
  display: flex;
  gap: 34px;
  margin-top: 44px;
  flex-wrap: wrap;
}
.hero-stat .num {
  font-family: var(--font-display);
  font-size: 2rem;
  color: var(--forest-dark);
  display: block;
}
.hero-stat .label {
  font-size: 0.82rem;
  color: var(--charcoal-soft);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.hero-visual {
  position: relative;
  aspect-ratio: 4 / 5;
  border-radius: 20px;
  overflow: hidden;
  background: var(--white);
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
  display: flex;
  align-items: center;
  justify-content: center;
}
.hero-visual::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(60% 55% at 50% 40%, rgba(171, 127, 46, 0.12), transparent 70%),
    radial-gradient(70% 60% at 15% 90%, rgba(31, 51, 25, 0.08), transparent 70%);
}
.hero-visual-mark {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 12%;
  width: 100%;
}
.hero-visual-mark img {
  width: 100%;
  max-width: 340px;
  height: auto;
}
.hero-slogan {
  text-align: center;
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1rem;
  color: var(--gold);
  margin-top: 18px;
  letter-spacing: 0.01em;
}

/* Page hero (inner pages) */
.page-hero {
  padding: 64px 0 56px;
  border-bottom: 1px solid var(--line);
  background: var(--cream-deep);
}

/* Services */
.service-row {
  display: grid;
  grid-template-columns: 0.55fr 1fr;
  gap: 40px;
  padding: 44px 0;
  border-bottom: 1px solid var(--line);
}
.service-row:last-child { border-bottom: none; }
.service-num {
  font-family: var(--font-display);
  font-size: 1rem;
  color: var(--gold);
  letter-spacing: 0.05em;
}
.service-deliverables {
  margin-top: 18px;
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

/* Pricing tiers */
.tier-card {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  padding: 30px 26px;
  display: flex;
  flex-direction: column;
}
.tier-card--featured {
  border-color: var(--forest);
  box-shadow: var(--shadow);
  position: relative;
}
.tier-card--featured::before {
  content: "Most common";
  position: absolute;
  top: -13px;
  left: 26px;
  background: var(--forest);
  color: var(--white);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 5px 12px;
  border-radius: 999px;
}
.tier-name { font-size: 0.78rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--forest-dark); font-weight: 700; margin-bottom: 10px; }
.tier-price { font-family: var(--font-display); font-size: 1.7rem; margin-bottom: 4px; }
.tier-price small { font-family: var(--font-body); font-size: 0.85rem; color: var(--charcoal-soft); font-weight: 500; }
.tier-desc { font-size: 0.92rem; margin-bottom: 20px; }
.tier-list { list-style: none; margin: 0 0 22px; padding: 0; flex-grow: 1; }
.tier-list li {
  font-size: 0.9rem;
  padding-left: 22px;
  position: relative;
  margin-bottom: 10px;
  color: var(--charcoal-soft);
}
.tier-list li::before {
  content: "";
  position: absolute;
  left: 0; top: 7px;
  width: 8px; height: 8px;
  border-radius: 2px;
  background: var(--gold);
}
.tier-list.muted li { color: var(--charcoal-soft); opacity: 0.75; }
.tier-list.muted li::before { background: var(--line); }
.compare-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 30px;
}
.compare-card.compare-card--accent {
  background: var(--forest);
  border-color: var(--forest);
}
.compare-card.compare-card--accent h3,
.compare-card.compare-card--accent .compare-kicker { color: var(--cream); }
.compare-card.compare-card--accent .tier-list li { color: #d9d3c4; }
.compare-card.compare-card--accent .tier-list li::before { background: var(--gold-light); }
.compare-kicker { font-size: 0.76rem; text-transform: uppercase; letter-spacing: 0.08em; color: var(--charcoal-soft); font-weight: 700; margin-bottom: 6px; display: block; }

/* Table (market/retailer, etc) */
.simple-table {
  width: 100%;
  border-collapse: collapse;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}
.simple-table th, .simple-table td {
  text-align: left;
  padding: 16px 20px;
  border-bottom: 1px solid var(--line);
  font-size: 0.95rem;
}
.simple-table th {
  background: var(--cream-deep);
  font-weight: 600;
  color: var(--charcoal);
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.simple-table tr:last-child td { border-bottom: none; }

/* Contact */
.contact-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 44px;
}
.contact-line {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
}
.contact-line:last-child { border-bottom: none; }
.contact-line .icon-badge { margin-bottom: 0; flex-shrink: 0; }
.contact-line a, .contact-line span.value { font-weight: 600; color: var(--charcoal); font-size: 1.05rem; }

/* About */
.about-values { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }

/* Responsive */
@media (max-width: 880px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { order: -1; aspect-ratio: 16/9; }
  .grid--3, .grid--4, .grid--2 { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; gap: 26px; }
  .service-row { grid-template-columns: 1fr; gap: 14px; }
  .about-values { grid-template-columns: 1fr; }

  .nav-links {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--cream);
    border-bottom: 1px solid var(--line);
    flex-direction: column;
    align-items: flex-start;
    padding: 20px 28px 28px;
    gap: 16px;
    display: none;
  }
  .nav-links.open { display: flex; }
  .nav-cta { margin-left: 0; }
  .nav-toggle { display: block; }
}
