Roots to Retail, LLC was founded by Brigitte Coleman to close a gap that keeps coming up for emerging beauty brands: getting a product onto a shelf is only step one. What happens next is what determines whether a brand's shelf presence actually drives sales — or quietly disappears into an out-of-stock, a broken planogram, or a reset nobody caught.
We built Roots to Retail Beauty to be the merchandising partner that beauty and haircare brands can count on in-store: showing up, protecting the plan, reporting back — and flagging every beauty supply store in your market that should be carrying you next, with a suggested order form ready for your distributor.
We operate across three core markets, with multi-market and national programs available as brands scale. Every visit is documented — photos, planogram compliance, pricing checks — so brand teams always know exactly what their shelf looks like, without having to be there themselves.
Every shelf we touch represents a brand's reputation. We treat compliance and presentation like it's our own name on the label.
We're built specifically to serve independent and emerging beauty brands — we understand what's at stake for your shelf presence and treat every account that way.
Photo documentation, compliance notes, and monthly reports mean brand teams always see exactly what happened on every visit.
From a single-store founder launch to a national, multi-store program — our tiers grow alongside your brand.